Wensi Jingyu 3 days ago
Source: Business Review
Introduction
Peter Drucker said that management is a true liberal art. However, the management in Drucker's mind may be very different from what many people understand. The most important thing to learn from Drucker is to understand the principles behind it. Only in this way can you avoid wasting your precious goodwill and innate creativity.
A key issue in China's development is that only Chinese people can build China.
Providing Chinese managers and entrepreneurs with the world's best management knowledge and management tools is crucial not only to China, but also to the world.
01 · The essence of management: stimulating goodwill and potential
Managers have to face lovely but imperfect people every day, face the good and evil in human nature, human potential, strengths and weaknesses.
The essence of management is actually to inspire and release everyone's goodwill.
Sympathy for others and willingness to serve others are a form of kindness;
Being willing to help others improve their living and working environment is also a form of goodwill.
What managers have to do is to stimulate and release people's inherent potential, create value, and benefit others.
This is the essence of management.
Carrots are inducements, and sticks are threats. Both are taking advantage of human weaknesses, namely greed and fear in human nature, to manipulate workers, which is contrary to the essence of management.
What determines whether an enterprise is effective and whether it can provide people with this kind of freedom and responsibility?
The answer is management!
Drucker's starting point for studying and establishing management was not for personal achievement, but to solve painful social problems.
02 · The purpose of the enterprise: Create customers
The enterprise is for those who need it, for those customers.
What is the purpose of a business?
The purpose of a business is to create customers.
Or more specifically, create the value that customers want.
Enterprises are essentially "altruistic" and must assume social responsibilities.
Making money is just a by-product of creating value for customers. It is the result, not the purpose.
03 · Management should make life meaningful
He teaches you how to make your life meaningful through work.
The basis of this meaningfulness must lie in creating value for others and creating benefits for others.
I say that management is not a study of success, nor is it a study of survival. Of course, management also pursues success, but it pursues meaningful success, success that creates value, and success that brings benefits to others. This is different.
Good entrepreneurs will reflect and work hard to eliminate this negative social impact, and gradually reduce self-contradictory behavior in creating customer value, or be consistent.
04 · Leadership is about improving people’s realm
Leadership is about raising one's vision to a higher realm, raising one's achievements to a higher standard, and tempering one's personality beyond ordinary limitations.
Only then can a person's potential and continuous innovation power be developed, allowing him to achieve the kind of achievements he could not even imagine before.
In the process of your business and management, are you improving yourself and your followers, or are you bringing them down?
Whether it is the purpose of the enterprise, leadership, or marketing, there are values behind it.
05 · Values, Beliefs and Commitments
It unifies personal values, strengths, and goals to be achieved with the organization's commitment to society, customers, and goals to be achieved, making them as consistent as possible.
Managers must always have a clear head, constantly reflect on themselves, and review themselves, so that they can approach the realm of civilized people pursuing the truth.
When you walk into the door of Drucker's Management School, you will find that what is behind it leads to the ultimate truth, to faith, and to righteous faith!
Machine-translated from the Chinese original 德鲁克：管理的本质是激发善意和潜能 (published 2020-02-21). WeChat original ↗